Marketing Analyst (Onsite-Min 8 Hours)

Service Description

Marketing Analyst (Onsite - Min 8 Hours) Market research analysts or marketing analysts study the market of a particular industry and help companies best position themselves within that market. They use their knowledge and research to help companies develop products and services that are priced, marketed and stocked advantageously. A marketing analyst is a professional that analyzes data to support a company’s marketing efforts. The marketing analyst might use the insights they find to help a company make better business decisions—like increasing revenue or optimizing marketing campaigns. Responsibilities for Marketing Analyst A large part of being a marketing analyst includes cleaning, sorting, and interpreting data. Gathering, cleaning, and sorting data through methods like surveys or website analysis Reviewing marketing campaign results (like revenue increase, reach, or engagement) to improve campaigns Using tools to understand current customers and find new ones Researching competitors Make recommendations by synthesizing findings, marketing analysts can recommend how a business should proceed with its marketing efforts. This can entail putting together reports, presentations, and other materials. Perform valid and reliable market research SWOT analysis Utilize online market research and catalog findings to databases Devise and evaluate methods for collecting data (Surveys, Questionnaires, Opinion Polls) Formulate a plan and present it to senior management or a client Interpret data, formulate reports and make recommendations Gather and analyze statistical data using modern and traditional methods to collect it Design specific research methods such as questionnaires Remain fully informed on market trends, other parties researches and implement best practices Qualifications for Marketing Analyst 5+ years experience in marketing or related field Posses search engines, web analytics, and business research tools acumen Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office Strong communication and presentation skills Deep knowledge of data warehousing, and mining Adequate knowledge of data collection methods (polls, focus groups, surveys etc) Working knowledge with CRM programs Strong analytical and critical thinking Advise clients or senior management on the best ways to use provided data